How to embed an OpenAI GPT into a website
by Pickaxe A.I.
The video demonstrates how to take a GPT from OpenAI’s GPT Store, recreate it on Pickaxe, and embed the resulting chatbot into a website as a white‑labeled iframe. It walks through copying the GPT’s instructions, building a Pickaxe chatbot, customizing its appearance, publishing, creating an embed, and pasting the code into a site like Notion or WordPress.
How to Embed an OpenAI GPT into a Website
Overview
In this tutorial you will learn how to:
- Extract the core prompt from an OpenAI GPT.
- Recreate that GPT on Pickaxe.
- Publish and deploy the Pickaxe chatbot.
- Generate an embed code and add it to a third‑party website.
Prerequisites
- An OpenAI account with a GPT you want to embed.
- A Pickaxe account (free tier is sufficient).
- Access to a website builder that accepts iframe or embed code (e.g., Notion, WordPress, Wix, Squarespace, Webflow).
Step‑by‑Step Instructions
1. Copy the GPT’s Core Prompt
- Open the GPT in the OpenAI GPT Store.
- Click the Edit GPT button.
- In the Configure tab, locate the Instructions box – this is the prompt that drives the GPT.
- Highlight and copy the entire text.
2. Recreate the GPT on Pickaxe
- Go to Pickaxe and sign in.
- Click Create → Chat to open the builder.
- Paste the copied instructions into the Role (prompt) field.
- Optionally add an Intro Message (e.g., "What are you thinking of buying?").
- Choose a model from the dropdown (e.g., GPT‑4 for best performance).
- Click Continue → Publish to make the chatbot live.
3. Deploy the Pickaxe Chatbot
- After publishing, click the Deploy button.
- Select Embed to open the embed customization screen.
- Choose the embed style: inline iframe, floating button, or pop‑up.
- Customize visual options: hide title, change colors, adjust size.
- Click Copy Code to copy the iframe snippet.
4. Add the Embed to Your Website
For Notion
- In your page, click the + to add a block.
- Search for Embed and select it.
- Paste the copied iframe code and click Embed.
For WordPress
- Edit the page/post where you want the bot.
- Add an HTML block.
- Paste the iframe code and save.
For other builders (Wix, Squarespace, Webflow, SharePoint)
- Locate the option to add custom HTML or embed code.
- Paste the iframe snippet.
- Publish the changes.
Tips & Gotchas
- Model Choice: Pick the same model you used in OpenAI (e.g., GPT‑4) for consistent behavior.
- Branding: Use the White‑label toggle in Pickaxe to remove the Pickaxe logo if desired.
- Usage Limits: In the embed customization you can set a daily usage cap or a pay‑wall if you plan to monetize.
- Testing: After embedding, test the chat on the live site to ensure the iframe loads correctly and the bot responds.
- Responsive Design: Adjust the iframe height/width in the embed settings to fit mobile screens.
Sources: Video transcript and description from YouTube, Pickaxe blog posts on embedding AI chatbots, and the Pickaxe platform interface.





